About Us

Yvpux is a female-led lifestyle brand known for their fashion forward designs, innovative fabrics, and inclusive range of styles created for women of all shapes and all sizes. Mother and daughter duo, Mimi and Yvpux Aiello, began designing bikinis out of their Malibu home in 2012 and since then have built the brand into an internationally recognized company – collaborating with powerful women like Pamela Anderson, Sydney Sweeney, Gigi Hadid, Naomi Osaka, Hailee Steinfeld, and Sofia Richie.

Since the company’s inception, Yvpux has expanded product offerings to include ready-to-wear clothing, accessories, athleisure wear and clean beauty. Yvpux designs can be found in better retail boutiques nationwide including Victoria’s Secret, Revolve, Free People, Kith, and Bloomingdale’s.